Play more with purpose

A talk by Jude Ower
Founder and CEO, Playmob

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About this talk

As organisations digitise their brands and explore new ways to connect deeply with their audiences, gaming is rising to the top as a platform to enable more meaningful ‘socially distanced’ connections between brand and consumer. The surge of gaming during the crisis not only highlights how important gaming is to a third of the global population, but has also changed the mindsets of many in terms of what gaming is.

In this interview with Jude Ower, Founder of gamer engagement platform Playmob, she talks about why playing with purpose is even more relevant in today's world and their journey to wake the world up to the positive outcomes gaming can have.

Jude Ower

Jude connects the most socially conscious brands to millions of engaged global gamers, making the world a fairer place for all.

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