Every industry is now experiencing the disruption of digitisation and the data revolution, which has been accelerated due to the impacts of coronavirus pandemic. This disruption can make it easier for challengers to rapidly enter the market, providing consumers with more choice than ever. For incumbent enterprises it presents risk and a potential challenge to maintain their position as market leaders.
The biggest barrier to enterprise agility is rarely capital, skills, technology or innovation; this is proven by the rapid rise of challenger brands with limited resources.
As organisations respond and recover there is a greater imperative to be able to adapt quickly and be pivotal in how they delivery change. Instead larger organisations are often constrained by their legacy culture, lack of overall insight and ability to make decisions. Data can breakdown these barriers.